Google Partners With WWF Sweden for Supply Chain Tracing Technology

Google has publicly focused on sustainable initiatives within its own framework for years but with the help of WWF Sweden, the tech giant is wading further into the fashion industry. The two companies have announced the start of a program that will eventually allow fashion brands to trace the environmental impact of their supply chains and adjust accordingly.Though its Jacquard tech has infused technology into fashion items for several years, Google's new project will align with WWF Sweden's env...